Kyle Wilkinson Computer Arts8
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"Stepping into a cover illustration with Kyle is like being taken into a sorcerer's cave: exotic, thrilling and almost completely mystifying. All you can be sure of is that you'll step out with some real magic."

MARK WYNNE
GROUP ART DIRECTOR
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OLYMPUS DIGITAL CAMERA

The Art Of The Rebrand

After seeing some of my photographic treatments, Mark Wynne - Group Art Editor of Future, got in touch seeking one for himself and his next cover. The task was set: Put the word Rebrand on the cover, in an inventive and interesting way.

 

Now, when i think of highly artistic pieces and things in museums and galleries, i think of finely carved marble statues and old Roman busts - and I wanted to bring that kind of feeling into the piece, without having to become Michelangelo (because that sounds like loads of work and we were on a deadline here) But it's those finely carved, detailed curves that catch the light and form the shape that fascinated me, and is what i was ultimately aiming for with the cover piece - something that flowed and formed together to create the word Rebrand as it shape shifts from a Bold to Light custom drawn typeface.

Services: Illustration, Type Design & Art Direction
Client: Computer Arts Magazine

Let's Work Together.

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