Answering the question for Computer Arts Magazine, why does Design Matter?
When asked why Design Matters by Computer Arts magazine, our answer was simple - we believe as designers, we are lucky enough to create the future through our eyes. To visualise this we projected the powerful message on to Kyle Wilkinson's eyeball and photographed the results, giving a naturally distorted treatment to the type as it hits the retina.
Services: Type Design, Art Direction & Photography.
Client: Computer Arts Magazine